Booking.com’s Big Game Ad Features “Landscape Architect” — So What Exactly is a Landscape Architect?
“If you love football stadiums, vacation resorts, public parks, campuses, plazas, waterfronts and other outdoor spaces, thank a landscape architect!”
2023-02-10
In response to Booking.com’s 2023 “big game” ad “Somewhere, Anywhere” starring Melissa McCarthy, American Society of Landscape Architects CEO Torey Carter-Conneen released the following statement:
“Landscape architects design the treasured outdoor spaces where Americans gather, play, compete, relax, live, learn and work. If you love football stadiums, vacation resorts, public parks, campuses, plazas, waterfronts and other outdoor spaces, thank a landscape architect!
“At American Society of Landscape Architects, we love the humor and the delivery in ‘Somewhere, Anywhere.’ Like actor Ben Falcone’s character, every landscape architect knows what it’s like to have to explain what they do.
“Here’s the secret: Landscape architects bring people together in beloved spaces enjoyed by all and make the world healthier and more beautiful.”
Carter-Conneen and a variety of practicing landscape architects are available for interviews.
For sports arenas, landscape architecture firm Studio-MLA recently helped set a new standard at SoFi Stadium in Los Angeles, “opening up the arena to the sky, air, and nature, and blurring the lines between stadium, botanical garden, and public park.”
Landscape architecture is a professional discipline that involves the planning, design, management, and nurturing of the built and natural environments. Landscape architects are leaders in designing solutions for strong communities, flood control, climate resilience, and more, as recently noted in The Architect’s Newspaper: “[T]he landscape architecture profession will no doubt have a voice in the room as global leaders come together to chart the path for a cleaner, greener, and more equitable future.”
Media resources:
• What Is Landscape Architecture?
• Interactive Tour: Landscape Architecture 101
• Landscape Architecture Examples: 2022’s Award Winning Projects
• Landscape Architecture Experts