Sales Manager

ASLA is recruiting for a Sales Manager to sell advertising for American Society for Landscape Architects’ Landscape Architecture Magazine (LAM), exhibit space and Expo sponsorships at ASLA’s annual conference, corporate memberships, and other sponsorships and marketing opportunities.

Department Summary
The ASLA Development & Strategic Partnerships department is responsible for maintaining relationships with our organizational and industry partners. ASLA revenues generated from the sale of advertising, exhibition space, sponsorships, and corporate memberships are managed by this team, as well as donations and grants to the ASLA Fund, our charitable foundation. This department strives to make all ASLA stakeholders feel valued, while providing funding for ASLA and ASLA Fund programs to impact our members, the general public, and the planet.

What You Will Do:
• You will lead the sales process, including discovery, value demonstration, proposal delivery, negotiations and closing for an assigned territory
• You’ll develop relationships with key stakeholders and prospective clients, gaining insight into the overall business needs
• Leading the renewal process, you will communicate, deliver proposals and boost existing relationships
• As a product knowledge expert, you will develop expertise around all products sold, conducting thorough demonstration and serving as a single face to your clients
• You will collaborate closely with your Director and team to consistently identify new growth opportunities while providing world class service for existing clients
• Working within a CRM, you’ll document sales opportunities, pipeline data and provide monthly forecasting and accurately predict sales revenue

What You Will Bring:
• Experience as a top-producing sales expert, accustomed to driving new business while maintaining the health of existing accounts
• Robust familiarity with delivering high-level product knowledge and proven ability to manage a complex sales cycle
• Expert CRM user with robust business acumen and a client-first mentality
• Outgoing, energetic personality with the ability to serve as a polished and articulate sales leader

• Establishes rapport and develops and maintains credibility with new and existing accounts; analyzes and responds to exhibitors, advertising clients, and corporate member needs.
• In collaboration with the Communications & Marketing team, contributes to promotional strategies and marketing materials for annual conference exhibit booth, LAM, and corporate memberships to increase sales.
• Inputs advertising sales orders into the system (currently SpaceMaster); inputs necessary exhibit and sponsorship order information into the system (currently A2Z); makes appropriate adjustments and changes as needed.
• Monitors competitive magazines and ad tracking services to keep abreast of competitive spending by clients and prospective clients.
• Works with the Director of Development & Strategic Partnerships to vet new sales opportunities, new offerings and new industry partner segments.
• Recommends and/or evaluates pricing of any new sales opportunities to be offered based on analysis of the market.
• Regularly contacts current and potential clients via phone, email, or in-person visits to solicit sales and to meet sales goals.
• Maintains accurate record of prospects and clients in HubSpot
• Keeps current on ASLA’s strategic objectives and activities to identify potential exhibitors and advertisers; maintains a prospect list and makes periodic contact with prospects.
• Regularly reviews ASLA’s website and annual conference exhibitor web pages to recommend improvements that could potentially improve sales and marketing.
• Attends competitive trade shows to find new prospects and sell ASLA opportunities.
• Performs EXPO booth sales on site at our Annual Conference and EXPO.
• Contributes to policy and priority setting for advertising and exhibit sales and corporate membership.
• In collaboration with the Director and other team members, responsible for advertising and exhibit sales operating plans and budgets, and for setting short- and long-term goals aligned with ASLA’s strategic plan.
• Works in partnership with Director, Development & Strategic Partnerships and other ASLA staff and volunteers to advance the Society’s mission, strategic objectives, and priority issues.
• Assists the Finance team with the collection of payment for advertising, sponsorship, and exhibit sales, as needed.

• BA degree in Marketing, Sales, or related field; or equivalent training and experience.
• Minimum three-years’ experience in media/publishing industry advertising sales, online ad, trade show sales and marketing.
• Knowledge of landscape architecture and the design, planning, and construction industry a plus.
• Must develop and maintain a good network and knowledge of landscape architects and specialized practice areas
• Excellent interpersonal and communication skills including the ability to produce clear, well-written communications.
• Excellent organizational skills, good judgment, and attention to detail.
• Ability to balance heavy workload with short- and long-term project deadlines, address changing priorities, and work well under pressure.
• Knowledge of Microsoft Office and HubSpot, Spacemaster and A2Z database computer applications a plus.

Benefits: ASLA offers an attractive and competitive benefits package, including medical, dental, vision, and life insurance; company paid STD and LTD; a generous 401(k) plan; a comprehensive wellness program; and flexible schedules. 

How to Apply      

Interested applicants are requested to submit a cover letter and resume to as a part of our standard application process. Please refer to “Sales Manager” in the subject line of the e-mail.

ASLA believes it is strengthened by the diversity of its staff, and welcomes such diversity, including race, gender identity or expression, sexual orientation, age, educational attainment, disability and veteran status. ASLA welcomes applications from people of all cultures, backgrounds and experiences, and strongly encourages people of color and persons with disabilities to apply.

About ASLA

The American Society of Landscape Architects is the national professional association for landscape architects, representing more than 15,000 members in 49 professional chapters and 82 student chapters. The Society has a staff of 50 and annual revenues of $12.9 million. Landscape architects plan livable communities that foster active lifestyles, design green streets that manage stormwater runoff, plan cutting-edge transportation corridors that are safe for all users, and help communities prepare for and recover from natural disasters. Landscape architecture includes commercial developments, streetscapes, green roofs, parks, civic spaces, memorials, and residential communities, as well as large-scale land planning and design to protect watersheds, coastlines, and ecosystems. The Society’s mission is to advance landscape architecture through advocacy, communication, education, and fellowship.

ASLA is committed to hiring a diverse workforce and fostering a vibrant and inclusive workplace culture. ASLA values are dedication, excellence, integrity, leadership, and stewardship. The ASLA culture is collaborative, member-focused, accountable, responsible, and volunteer-supported. The organization embraces the “Baldrige Excellence Framework” – an integrated leadership and performance management system.

A leader in environmental sustainability, ASLA is headquartered in a state-of-the-art facility designed to achieve LEED Platinum and WELL Building Standard Gold. The Center for Landscape Architecture features a green roof, landscaped patio, flexible meeting/event space, collaboration spaces, and advanced lighting, air quality, and A/V systems. The building is located one-and-a-half blocks from the Gallery Place-Chinatown Metro Station serving the Red, Yellow, and Green Lines. ASLA has received awards for its employee wellness programs and is recognized as a Best Workplace for Commuters.



ASLA General Inquiries:  

ASLA Center Event
Space Inquiries: 
Kelli Bland

PR Inquiries:  

Diversity, Equity,
and Inclusion
Lisa Jennings
Senior Manager, Career Discovery
and Diversity 

Donations to the ASLA Fund: